Why a Well-Designed Brochure Is the Best Tool to Promote Sales
Posted on December 28th, 2015
In the current world of digital communication, many firms, both new and old are using the internet to market their products and services in order to minimize business operating costs. Brochure printing is a good marketing strategy; however, neglecting to market your business with printed brochures as well could kill your company.
Create a noble feeling and see some smiles turn into revenue
What we mean by ‘noble feeling’ is something to hold in the hand and get happy with it. By hiring a proficient brochure designer and making use of artistic brochure design, you are 8 times more likely to impress a potential client than by calling them or referring them to your website. Many people prefer to read newspapers and books in a printed form rather than on the internet, so the same is true with a well-designed brochure.
Choose the best brochure layout for your Clients
Many businesses have much to say but don’t have the best idea how to present themselves in order to maximize profits. Remember a good brochure design is not costly. If you want to convey a Brochure printing message to people in brief and clearly without any bother than a standard type of a brochure called trifold brochure design is possibly the best. It can be mailed out cheaply because it can fold and fitted in a standard envelope. Alternatively, if your business has frequent campaigns or targets different marketplaces, a cost effective solution is to use a generic folder design with an insert or pocket and have a good designer design leaflet template that can be easily formatted and printed out and when they are required.
Use teaser campaign
One of the best promotional ideas in modern world is the teaser advertisement. A teaser promotion is marketing campaign, which normally consists of a series of minor, cryptic, challenging promotions that anticipate a bigger, full-blown promotion for a product, a service or an event. If you have incurred the cost of having a designer work their magic on your gold foil stamped business cards and had they printed out, the preceding step is to let people see them. You could send out several of them via the post and hope for a positive response, but the truth is only 2 percent of sales revenue is likely to be made from such untargeted promotion technique if you are fortunate.
A less costly and more reliable idea is to run a big volume of postcard size brochures, marketing your business, but enticingly leaving your potential clients wanting to find out more. By letting prospective clients respond to some teasers you can then send out more lavish brochures and you will get amazing results.
Investing in a quality gold foil stamped business cards can reward your business appropriately. Look for a professional printer who can design and print out quality brochures at affordable cost to simply things for you, look for one who can provide technical assistance.